Pop Wines
POP is a way of experiencing “lighter”, less formal wines, beyond patterns that are running the risk of making this sector “self-referential”, disconnected from reality and far away from end consumers. Pop wines are “joyous” drinks that address the needs of those who are looking for a convivial, cheerful and carefree atmosphere. Pop wines are modern wines which take into account the transformation of habits and consumer needs, but, at the same time, represent a return to the daily experience of relationship, kindness, rediscovery, curiosity and positivity towards the future.
Colori italiani was created by two Italian
business women in 2018 in Milan, the capital city
of fashion, of design, and of the ‘aperitivo’ ritual.
lambrusco
The most ancient and yet the most modern of wines.
Lambrusco is a native grape variety that in the Emilia Romagna region is by far the most cultivated.
The grapes used for its production all come from this area that has the ideal geographical attributes for its cultivation, and especially from the provinces of Modena and of Reggio Emilia, where the families of native vines have been developed from local wild grape varieties.